The 7 Steps to Reinvent Your Business Now

In this age of disruption, music businesses with the willingness, courage and capacity to reinvent open themselves up to endless opportunities. But what does it take? How do you confront the need to change while running your business each day? Here, Rich McDonald, business advisor, career strategist and retired Fender chief product strategist, reveals new steps to break out of the status quo. Innovative, growing organizations leverage the power of strategic reinvention, and so can you. Find out how to redefine your business, your culture and your growth—and start reaching higher!

This session originally aired during NAMM Believe in Music Week in January 2021.