Elevate Your Marketing Strategy

Do you want more effective marketing campaigns? It starts with a clear understanding of your target audience. By creating audience personas, you can gain vital insights into your customer demographics, psychographics and buyer habits. You can also better target where they are — and aren’t — and identify the right channels, content and marketing messages to reach them. In this insightful and entertaining session, Erin Kessler of Maple Leaf Strings walks you through how to use audience personas to improve your marketing strategy.