Looking for the latest strategies to drum up sales with Facebook and Instagram ads? In this session from The 2022 NAMM Show, Ayana Webb, owner of The Musical Webb, discussed the most effective campaigns that help businesses tap into the highest-quality audiences, such as catalog, conversion, lead generation and store traffic campaigns. She also covered how to use tools like targeting audiences and retargeting ads to help boost sales from new and current customers. Finally, she revealed how to set up dynamic ads to direct traffic to products displayed in your store within the Facebook and Instagram platforms. Get best practices and the most updated information from Webb, who has built an online lesson program with thousands of students using online advertising.