Discover how can values-based marketing can elevate your music business. In this article, Dennis Stafford of Organiksol Marketing explains how it works and shares four ways to get started with a values-based marketing strategy. He also looks at how values-based marketing increased one company's revenues by ten-fold.
You’ve spent the last year meeting, selling and marketing on Zoom (and other virtual platforms). Now, it’s time to up your game. Get critical power tips for virtual communication from Scott Stratten, best-selling author, marketing rebel and sales, branding and relationship expert. Here, he covers what you don’t think about when communicating virtually—those counterintuitive behaviors that are different from talking in-person. (This session originally aired during NAMM Believe in Music Week in January 2021.)
Are you looking to boost your sales on Reverb? In this special online session, Sebastian Fabal, the company’s senior director of operations and outreach, reveals power tips for bolstering your Reverb business. He offers advice for improving your listings, diversifying your inventory and audience, and creating operational efficiencies on the online buying and selling platform. Discover how to grow your Reverb business today.
NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The third and final part, “Timeless Sales,” was held April 24 and looked at strategies, tips and advice to keep your sales moving and generate business in any condition. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The second part, “Timeless Marketing,” was held April 17 and looked at how to build a marketing plan for your business that stands the test of time and helps you become the voice of trust among your customers. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
NAMM welcomed global business expert Marcus Sheridan for a special online education series on sales and marketing in the time of COVID-19. The first part, “The Virtual Business,” was held April 10 and looked at how to use video and technology right now to not only continue doing business but to also find new opportunities. Sheridan is an internationally acclaimed business expert and named 1 of 20 “Speakers You Don’t Want to Miss” by Forbes magazine.
At 2019 Summer NAMM, customer service expert Shep Hyken hosted a popular NAMM U Breakfast Session, “The Customer Experience Revolution.” After the session, he received several common questions from attendees. He created this exclusive video for you, the NAMM member, so you could hear his responses.
For brick-and-mortar retailers, foot traffic is everything. But buying habits have changed, and the same reasons people used to come in your store could now be working against you. What’s obvious to your customers may not be as clear to you and your staff. Find out how to see the forest through the trees in this eye-opening session with industry veteran Tim Pratt of Dietze Music. He looks at ways to reset your team’s mindset for this new era of retail.
We all have slow weeks (and months) from time to time, but sitting back and hoping things get better is not a viable plan. Here, industry veterans Bob Popyk, Music Trades Magazine columnist, and Alan Friedman, a partner at Friedman, Kannenberg & Co., offer creative and inventive ways to keep your costs down and profits up during the slow periods. Find out how to drive store traffic and sales when times get tough.
Instrumental Music Center has won several awards for its customer service and sales staff, and in this session, you’ll find out why—and what you can take away from the store’s best practices. Company co-owner Leslie Faltin shares how her staff consistently delivers an outstanding “tailored” experience to every customer, every time. Walk away with ideas you can apply right away to improve the customer experience at your own business.

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