NAMM Foundation Supports and Participates in the 5th 'Americans for the Arts National Arts Policy Roundtable at Sundance'

Forum Brings Music and Arts Education Advocates Together to Collaborate on Advancing the Arts Nationwide

Americans for the Arts-Sundance Roundtable
PARK CITY, Utah, Sept. 27, 2010

The NAMM Foundation announced today that it sponsored and participated in the fifth annual Americans for the Arts National Arts Policy Roundtable at Sundance on Sept. 24, featuring a gathering of people from various professions and backgrounds who care about advancing the arts nationwide.

This year's roundtable drew 30 participants to the Sundance Institute, a non-profit organization founded by Robert Redford in 1981 that supports people involved in the arts. Representatives at the event ranged from young musicians and film directors to chairs of television network stations and presidents of corporations and nonprofit organizations. Redford and Robert Lynch, president and CEO of the Americans for the Arts, are the co-conveners of the annual event.

Mary Luehrsen, executive director of the NAMM Foundation, (far right) stands with Robert Lynch, president and CEO of Americans for the Arts and co-convener of the Roundtable event, (far left) and Ian Brennan, co-creator of the television show "Glee." The three representatives met with individuals with various backgrounds at the Sundance Institute to discuss the importance of music education on the future workforce.

Mary Luehrsen, executive director of the NAMM Foundation, participated in the roundtable event and supported the organization's mission to advance active participation in music making across the lifespan.

This year's topic was “The Role of the Arts in Educating America for Great Leadership and Economic Strength,” and encouraged discussion about how the arts can create vibrant learning environments that engage students by unlocking their creative potential and building the confidence that helps them succeed.

As agreed upon at the inaugural meeting five years ago, the three principles supported by the National Arts Policy Roundtable are:

  1. Literacy in the arts is an essential educational goal for the 21st century.
  2. The arts both nurture and enhance creative inquiry and innovation, complementing other fields that depend on these applied skills such as math, science and engineering.
  3. To foster and develop creativity and innovation skills that can be applied in life and work, opportunities for arts learning must begin before kindergarten and continue throughout higher education, as well as in the community and the workplace itself.

“It is immensely refreshing to see such a diverse group of people representing not only the arts but the corporate and private business sectors who are dedicated to the belief that the arts is an essential part of a whole education, and is a pathway to creating and training a more creative workforce for the future,” Luehrsen said.

About NAMM Foundation
The NAMM Foundation is a non-profit organization with the mission of advancing active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs from the international music products industry. For more information about The NAMM Foundation, please visit www.nammfoundation.org.


Media Contacts
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About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.