The 2027 NAMM Show
The LIGHTS Shine Here
Entertainment Tech Showcase at The NAMM Show
Where the technology behind unforgettable live experiences takes center stage.
EXCLUSIVE OFFER
Entertainment Technology Showcase packages are limited. Secure yours before this offer closes!
The 2027 NAMM Show Entertainment Technology Showcase brings together the people, products, and ideas shaping the future of live event production. This dedicated destination connects entertainment technology brands with buyers, producers, venues, rental companies, educators, and industry professionals from around the world through hands-on product discovery, targeted education, networking, and industry events. From lighting and special effects to trussing and production technology, it’s an opportunity to put your innovations in front of the professionals who bring live experiences to life. Show them what’s next.
60,000+
show attendees
150K+
unique visits to the interactive floor map
70M+
views of content captured at the show
$9.8B
in buying power
Benefits of Participating
- Meet new customers through ESTA-curated activities and events
- Gain brand exposure through leading industry media outlets
- Engage attendees through targeted industry education
- Support entertainment technology fundraisers and causes
- Connect with professionals seeking ETCP renewal credits
Connect with the Pros
Reach billions in buying power and maximize opportunities for your business by showcasing your brand to a powerful audience of buyers, influencers and more.
- Houses of Worship
- Universities and Schools
- Performing Arts Centers
- Music Venues
- Live Event Producers
- Cruise Ships
- Casinos
- Rental Companies
Attract Influencers from Around the World
Strategic partnerships and extensive media outreach help attract leaders from across the live event production industry.
NAMM continues to work with ESTA to drive targeted outreach to members through the ESTA Matchmaking program, networking receptions, education sessions and more.
The NAMM Show has proudly hosted the Parnelli Awards since 2017, honoring achievements across the live event production industry.
NAMM WEEK
January 26–30, 2027
Anaheim Convention Center • Southern California
Exhibits January 28–30
Exhibits January 28–30
Contact your NAMM
Account Executive today!
tradeshowsales@namm.org
or 760.438.8001