Where Music and Technology Intersect
EXCLUSIVE OFFER
Software.NAMM packages are limited. Secure yours before this offer closes!
The 2027 NAMM Show Software.NAMM brings the future of music and audio technology together in a curated environment built for discovery and connection. Presented in partnership with IMSTA, this dedicated showcase gives software brands the opportunity to demo products, share new technologies, and connect directly with buyers, developers, media, influencers, educators, students, and industry professionals from around the world. From hands-on demonstrations to meaningful industry connections, Software.NAMM puts your innovations in front of the people shaping how music is created, produced, and experienced. Bring your latest ideas and show the industry what’s next.
60,000+
show attendees
150K+
unique visits to the interactive floor map
70M+
views of content captured at the show
$9.8B
in buying power
Benefits of Participating in Software.NAMM
Display your products in a dedicated space within the show’s pro audio and technology hall
Conduct hands-on product demonstrations and program tutorials
Connect with a global audience of buyers, media, influencers and prosumers across the industry
Network with developers, decision-makers, educators and music students at specialized events and receptions
Gain media exposure through NAMM’s ongoing marketing and promotional campaigns
NAMM WEEK
January 26–30, 2027
Anaheim Convention Center • Southern California
Exhibits January 28–30
Exhibits January 28–30
Contact your NAMM
Account Executive today!
tradeshowsales@namm.org
or 760.438.8001