2027 Exhibitor Deadlines/Checklist
Use this handy checklist to plan. Make sure you don't miss any important discount deadlines. These 2027 dates are tentative and may be subject to change please note the revision date. (Rev. 2/10/26)
| Order/Deadline | To Do |
| 3/18/2026 | Early Bird Booth Space Deadline |
| 6/17/2026 | Priority Booth Assignment Deadline. 50% of total exhibit space cost is due. |
| 7/16/2026 | Exhibitor Certificate of Insurance can be purchased through Rain Protection Insurance |
| 7/29/2026 | Freeman Online Opens |
| 7/29/2026 | 800 PLANT IT Orders Opens |
| 7/29/2026 | Allied Universal Event Services Exhibitor Booth Security Coverage Early Bird Discount Begins |
| 7/29/2026 | Masterpiece International Shipping Logistics Opens |
| 7/29/2026 | Smart City Internet, Telephone, Cable TV - Advance Order Discount Begins |
| 7/30/2026 | "Early Bird" Priority Exhibitors - Housing Reservations Open - Early Bird housing access is given to exhibitors who submitted their booth space contract by the Priority Booth Placement deadline 6/17/26. You will receive a booking link via email from EventSphere. |
| 8/27/2026 | Exhibitor Resource Center Dashboard Opens for exhibitors to begin updating their digital showroom, brand page, and directory listing. |
| 9/2/2026 | Aramark Booth Catering Orders Begin |
| 9/2/2026 | Aramark Meeting Room Catering Orders Begin |
| 9/09/2026 | NAMM Member badge registration opens @ 9 am (PT) |
| 9/09/2026 | NAMM Member housing opens. An email booking link will be sent by NAMM. |
| 9/16/2026 | Housing opens for all attendees. |
| 9/16/2026 | Final Exhibit Space Payment Deadline |
| 10/01/2026 | Booth Confirmations & Show Map Release |
| 10/01/2026 | Order Lead Retrieval Apps & Devices |
| 10/15/2026 | Begin Submitting Booth Variance Request Form |
| 10/15/2026 | Begin Submitting Fire Marshal Permits |
| 10/15/2026 | Begin Submitting Meeting Room Floorplans |
| 10/15/2026 | Begin Submitting Atmospheric Request Form |
| 10/15/2026 | Begin Submitting Lights Out Request Form |
| 10/29/2026 | NAMM Show App Opens |
| 11/12/2026 | Exhibitor Directory Deadline for Additional Brand Listings |
| 11/13/2026 | Booth Variance Request Form Due |
| 11/13/2026 | Exhibitor Certificate of Insurance Due – Email: Sales@rainprotection.net |
| 11/13/2026 | Meeting Room Floorplans Due |
| 11/13/2026 | Atmospheric Request Form Due |
| 11/13/2026 | Building Meeting Room or Demo Room Pre-Show/After Hour Event Request Form Due |
| 12/2/2026 | Exhibitor Appointed Contractors - Certificate of Insurance Form Due to Show Management |
| 12/3/2026 | Pre-Show Electrical Coordination Plans Due – Email: electricalops-socal@freemanco.com |
| 12/3/2023 | Pre-Show Rigging Plans Due – Email: greg.marks@freeemanco.com |
| 12/10/2026 | Reminder - Order Lead Retrieval |
| 12/10/2026 | Freeman will accept Advanced Shipments at Warehouse |
| 12/15/2026 | Fire Marshal Permits Due |
| 12/15/2026 | Allied Universal Event Services Exhibitor Booth Security Coverage - Early Bird Discount Deadline Ends |
| 12/16/2026 | Allied Universal Event Services Exhibitor Booth Security Coverage - Second Tier Discount Begins |
| 12/18/2026 | NAMM Show App - Exhibitors can add events to schedule via Exhibitor Center |
| 12/18/2026 | FreemanOnline Incentive Discount Deadline Ends - Order Carpet, Exhibit Packages, Furnishings, I&D Labor, Booth Cleaning, Signs & Graphics, Rental Exhibits, Fabric Solutions, Hanging Sign, Digital Graphics, Electrical Service, Rigging, Light, & AV Orders |
| 12/24/2026 | Freeman Warehouse Closed |
| 12/25/2026 | Freeman Warehouse Closed |
| 12/27/2026 | Last day to order a Lead Retrieval Rental Device. App Access will still be available to order throughout the show. |
| 1/1/2027 | Freeman Warehouse Closed |
| 1/2/2027 | Smart City Internet, Telephone, Cable TV - Incentive Order Deadline |
| 1/3/2027 | Aramark Meeting Room & Booth Catering - 15% Late Fee Begins |
| 1/5/2027 | Housing - Last Day For Cancellations without fees |
| 1/6/2027 | Lights Out Request Form Due |
| 1/8/2027 | Last Day to Register for complimentary Exhibitor Badge Allotment. |
| 1/8/2027 | Allied Universal Event Services Exhibitor Booth Security Coverage Discount Ends. On-site Rates Begin. |
| 1/9/2027 | Freeman Advanced Warehouse Freight Delivery Deadline |
| 1/10/2027 | NAMM Show App - Sponsorship Assets Due |
| 1/10/2027 | NAMM Show App - Lead Retrieval Access Opens to Paid Users |
| 1/22/2027 | Exhibitor Move-In Begins (Check Your Freight Target Plan) |
| 1/22/2027 | Freeman accepts Direct to Show Site Materials Delivery (Check Your Freight Target Plan) |
| 1/26/2027 | Pick Up Begins for Lead Retrieval Devices visit the Lead Retrieval Desk - Located in the back of Hall B by the Freeman Exhibitor Service Center |
| 1/28/2027 | 2027 NAMM Show Exhibit Hours 10:00 a.m.-6:00 p.m. |
| 1/28/2027 | Order NAMM Show 2028 Booth - visit the Sales Show Office On-Site - Located in the Arena Breezeway, AR1 |
| 1/29/2027 | 2027 NAMM Show Exhibit Hours 10:00 a.m.-6:00 p.m. |
| 1/30/2027 | 2027 NAMM Show Exhibit Hours 10:00 a.m.-5:00 p.m. |
| 1/30/2027 | Exhibitor Move-Out 5:00-9:00 p.m. (Freeman Services by Appointment) Only – OT rates apply. Exhibitors may pack product at their booth and prepare for shipment to be picked up on Monday, 2/01/2027 |
| 1/30/2027 | Piano Carriers begin to pick up all pianos after 8:00 p.m. |
| 1/31/2027 | Exhibitor Move-Out 8:00 a.m.-5:00 p.m. (Freeman Services by Appointment) Only – OT rates apply. Exhibitors may pack product at their booth and prepare for shipment to be picked up on Monday, 1/26/2027 |
| 2/01/2027 | Exhibitor Move-Out 8:00 a.m.-5:00 p.m. |
| 02/02/2027 | Exhibitor Move-Out 8:00 a.m.-2:00 p.m. All freight carriers need to check into the Marshaling yard on or before 10:00 a.m. |
| 2/28/2027 | NAMM Show App - Closes |