Industry Insights

The 2024 NAMM Show and Industry Insights Report reveal trends and future outlooks for the music products industry, based on comprehensive data analysis and event observations.

• Over 60,000 from 125 countries at NAMM, revealing industry trends
• Insights Report analyzes trends with data, sessions, surveys, and media coverage
• Available to NAMM members & non members

When The NAMM Show gathers over 60,000 people from 125 countries, we learn a lot about the connections that strengthen our industry. From the products launched, the companies exhibiting, and the people attending, we have a week to gather valuable “on-the-ground” intelligence about the music products industry.

The 2024 NAMM Post Show Report is presented in three sections: “What We Saw”, “What We Learned”, and “What’s Next”, each showcasing findings from a collection of sources. By analyzing our registration data, education session attendance, post-show surveys, product launches, and media coverage, we are able to present a picture of what is trending in our industry and what the year ahead of us may hold.

The 2024 NAMM Post Show Report is available to all NAMM Members and NAMM Show Attendees. Non-members please inquire by emailing research@namm.org or calling 1-800-767-6266.

NAMM traveled globally in fall 2023, gathering insights from industry leaders to guide and evolve the music trade.

• NAMM's 2023 global journey gathered key insights from industry leaders
• This report details observations from diverse stakeholders.
• Available to members, the report offers global insights

With NAMM being the largest music trade association and The NAMM Show being the only global gathering of our industry, it is essential that we understand our global markets in order to evolve and lead the industry into the future. In the fall of 2023 we decided to travel the world to gain valuable insights, and as your association, we want to share them with our members.

In September and October, we traveled to countries across Europe, visited Brazil and met with Latin American leaders, and traveled to China and Japan. We spoke with a diverse subset of retailers, distributors, manufacturers, and association partners, and took copious notes. These trips proved to be incredibly valuable, and we are excited to share our observations with our members.

It is important to note that the following report is purely anecdotal and does not represent any official view or stance of NAMM. While based on many corroborated conversations with very knowledgeable global industry leaders, and reviewed carefully by trusted industry sources, the information presented is based on our perspective and learnings.

The December 2023 NAMM Global Perspective Report is available to all NAMM Members. Non-members please inquire by emailing research@namm.org or calling 1-800-767-6266.

The 2023 NAMM Global Report offers key insights, sales figures, and analysis from over 30 countries, essential for understanding industry trends and opportunities.

• 2023 NAMM Report reveals trends, sales data from over 30 countries.
• Essential for discerning global industry landscape, spotting new opportunities.
• Available to NAMM members; non-members can purchase for $1,000.

The comprehensive annual NAMM Global Report is used to discern industry trends, understand the global landscape, and spot new opportunities for member companies to make important decisions in the coming year. For 2023, any doubts about the global nature of the music and sound products business have long since been erased, and with more than 110 countries and regions now attending The NAMM Show, a global perspective of our industry is an ever-increasing need. The 2023 Global Report reveals retail sales figures, unit sales information, analysis, and import/export numbers for musical instruments and products for over 30 countries.

The 2023 NAMM Global Report is available to the Authorized Contact of an active NAMM Member company.