How to Create Memorable Customer Experiences: Lessons From the Events World

How can you capture the imagination of a child, the attention of a teenager or the desire of a retiree — and make them customers for life? It all happens in a moment. Not just any moment, but moments designed to create connection and awaken dreams and desires. In this session from The 2023 NAMM Show, Phil Mershon, a veteran event experience designer, showed how to create these magical moments in your own music business.