Industry Insights: Understanding the NeXT-Generation Consumer

Forrester Vice President, Principal Analyst; and John Mlynczak, NAMM President and CEO
Today’s consumer has higher expectations, more options and oftentimes less loyalty. Add to that the advent of generative AI, which can be seen as equal parts opportunity, necessity and threat to all businesses. In this eye-opening start to NAMM NeXT, NAMM President and CEO John Mlynczak will sit down with Brendan Witcher, a global expert on consumer behavior and technology trends. Witcher will reveal insights about the consumer of today and tomorrow — and what we’ll want to know to make the most of future opportunities for our businesses.