2027 NAMM Show After-Hours Events to Discover
The NAMM Show, coming January 26-30, 2027, is where tens of thousands of people from around the world gather to discover, demo and talk about the latest gear the music products industry has to offer. That includes five days of programming and live entertainment, plus three days packed with exhibits and activations.
During the day, attendees roam The NAMM Show Campus getting hands-on with gear demos, checking out live music showcases and discovering industry trends through dozens of education sessions. But when the sun sets, The NAMM Show does not sleep. Here are some of The 2027 NAMM Show after-hours events you'll want to keep on your radar:
Pro Audio Pool Party
Where does the pro audio community at The NAMM Show gather after-hours to unwind and connect with friends? At the Pro Audio Pool Party in the Anaheim Marriott. The event is invite-only, so ask around at the pro audio scene to get the scoop.
The NAMM Retail Awards
The NAMM Retail Awards is all about NAMM's member retailers, who represent the very best in business strategies for success. The Top 100 Retailers are recognized, and winners of the “Best of” categories are announced and celebrated on stage. Plus, the prestigious “NAMM Retailer of the Year” is chosen. Expect inspiring stories, peak career moments for teams from all over the world, and a memorable evening of connecting with peers in the business.
Worship Musician Pre-NAMM Hang
House of worship musicians and professionals — connect with your community at the Pre-NAMM Hang. Presented by Worship Musician and Collectible Guitar magazines, this A&R style meet-and-greet typically features special performances, great networking and free admission and free parking.
NAMM TEC Awards
A can't-miss NAMM Show event, the TEC Awards is where the most outstanding products in the worlds of music making, live performances, recordings, video games, TV and films are recognized. Get your tickets to lock in your evening of good eats, drinks and networking with the minds behind pro audio and sound production products. Curious about last year’s stars? See NAMM's 2026 TEC Awards photo gallery.
See the 2026 NAMM TEC Awards Finalists >>
Bass Magazine Awards
Celebrate the biggest night in bass at the Bass Magazine Awards, taking place Thursday, Jan. 28 in the ACC Arena. Sponsored by RCF, the Bass Magazine Awards join The NAMM Show as an official on-campus event, bringing one of the world’s premier bass celebrations to the heart of the show. The event will spotlight legendary players, groundbreaking artists and the next generation of bass through an all-star lineup of honorees, special collaborations and live performances. Past events have welcomed artists including Tool, Green Day, Primus, Khruangbin, Metallica and Earth, Wind & Fire.
Backline Talk Bash and Awards
Launched last year, this event returns to recognize and celebrate the talented backline professionals who are vital to music events. Connect with the backline community on Thursday, Jan. 28.
NAMM YP Networking Reception
Meet up with NAMM Young Professionals at their networking reception to enjoy light snacks, beverages and new connections. Open to all NAMM members, this is a great way to learn about YP's mission to create mentorship and networking opportunities for professionals under 40.
She Rocks Awards
The She Rocks Awards brings together music icons, artists, industry professionals, fans and the media to honor women who are groundbreakers and innovators and have displayed exceptional leadership within the music and audio industry. Join us Saturday, Jan. 30 for this energizing and inspiring evening! Get tickets on the She Rocks website before they sell out.
Women of NAMM Reception
The Women of NAMM Reception brings together ladies from across the music, sound and live event industries. Join in on this great networking opportunity.
Parnelli Awards
The industry’s highest honor for live event professionals and companies, the Parnelli Awards, held Friday, Jan. 29, is a time to celebrate the achievers and innovators behind the curtain. Expect to be among video and lighting directors, audio system techs, tour managers, front-of-house engineers and the like. This is your chance to witness the magical backstage work accomplished by these pioneering, influential professionals.
Bands at NAMM
Starting during the day and going into the late night, Bands at NAMM showcase their music across the many stages on The NAMM Show Campus. You’re guaranteed to find musical inspiration. Use The NAMM Show App to save your must-see artists!
Yamaha Night of Worship Concert
Pick your spot in the crowd, because Yamaha's Night of Worship will draw a sea of NAMM Show attendees for this uplifting evening concert. Entrance comes with your NAMM Show badge registration.
Private Events
Keep an ear to the ground for all sorts of events thrown by your favorite brands. Ask your fellow attendees where they’re going after-hours, and you may discover something not on our list.
Ready for The NAMM Show and Electric After Hours?
Get your business done during the day and harness fun and inspiration at night at the largest global gathering of the music products industry. Register for The 2027 NAMM Show to lock in your badge and gain access to after-hours events plus everything else the show has to offer.
About the Author
Cary Ladd is the marketing manager for NAMM. A former creative strategist with experience in advertising and marketing, you will find him at The NAMM Show with mic in hand, interviewing attendees about their show experience.