Breakfast of Champions, The 2022 NAMM Show: Ray Williams

Ray Williams’ business, XCHANGE, offers a way to sell product that’s immune to supply-chain disruptions and inventory shortages. The platform lets retailers market and sell music software without carrying any inventory. And at “Breakfast of Champions” during The 2022 NAMM Show, he shared his story with NAMM President and CEO Joe Lamond, along with insights on music software, technology and different business models.