Bill Lawrence was known for his pick-up design and his long career as a German based guitarist. In fact, when visiting the Framus Museum in Markneukirchen Germany, you can learn of his influential musical career when he was known as Billy Lorento. Always interested in electronics, he applied his two interests and soon developed his own pick-up for the guitar. For over forty years, Bill published numerous articles on the subject of guitar design. He was granted numerous patents, and worked with some of the most respected companies in the guitar industry, including Framus, Gibson, and Fender. He passed away on November 2, 2013.