Curt Carter was in the right place at the right time. As a piano dealer, he watched the boom of the home market explode during the late 1960s and 70s. He pooled his resources, teamed with organ suppliers and established Organ Exchange. The chain of retail stores, particularly those which dominated the California market, changed the entire face of the organ market with discounts, promotional sales and musical events free to the public. Organ Exchange became a highly successful company based on the method of selling and advertising, which was created by Curt and later enhanced by Robert Hill who served as president. When the boom was over, Curt and Robert changed the name and focus of the company to Piano Exchange.
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