David Seville loved the music industry because he loved music! He was born in Birmingham UK and became a well-known opera singer both in recordings and such live performances as Wells Cathedral. During our interview, he recalls his transition from singing to a long and enjoyable career with Selmer UK, CMI, Norlin and his own company. David was interviewed twice for the NAMM Oral History program, first July 9, 2005 and again on November 15, 2006. He was an early supporters of the British Music Fair as well as band and orchestra programs throughout England. In retirement he provided great support to several youth orchestras, which he often said gave him great joy. That joy was given back to our industry many times over.