Dennis Bamber helped pioneer mail order catalogs for musical products beginning in the 1970s. After opening a small woodwind store in South Bend, Indiana in 1978, Dennis noticed that many of his customers were traveling 5 and 6 hours to his store. While he expanded the size of the store he also thought of ways to bring the store to those located far away. Among his innovations in the area of the mail order business, Dennis would send 3 or 4 products for the customer to try for a few weeks in order to be sure they were satisfied with their final instrument purchase. He also ran clinics and special programs within the store to attract those customers eager to try out his selection of mouthpieces and instruments. After selling the company, Dennis formed another music wholesale business called Music Factory Direct.
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