Fat Dog

Samuel “Fatdog” Cohen was a colorful and beloved figure in the music industry who founded the legendary Subway Guitars in Berkeley, California, in 1968. More than a music store, Subway Guitars became a gathering place where musicians, artists, and activists could share their passion for music, poetry, politics, and human rights. Fatdog was an ardent supporter of social justice, often participating in benefit concerts that raised awareness and funds for civil and human rights causes. A true pioneer of the vintage guitar movement, Fatdog developed a reputation for discovering unusual instruments and transforming forgotten guitars into remarkable creations. He delighted in combining parts from different manufacturers, often creating one-of-a-kind instruments with distinctive sounds and personalities. His inventive approach extended to his own Fatdog line of guitars, which featured carefully modified instruments fitted with quality electronics and pickups. Equally important was his philosophy of treating customers with kindness and fairness. His generous buyback policy reflected his belief in good karma and lasting relationships. Whether welcoming a beginner or an accomplished professional, Fatdog made everyone feel at home. Through his creativity, generosity, and unwavering commitment to his community, Fatdog helped shape the vintage guitar movement while creating a musical haven that inspired generations of musicians. His legacy lived on through the countless instruments he rescued, the friendships he fostered, and the lives he touched.