Fred Allard has been passionate about music making since he began playing guitar in the 8th grade. As a teen he worked for Milano’s Music Center in Mesa, Arizona in the mid 1960s. Fred worked for the music store for over eight years working his way up from salesman on the floor to manager of one of the stores in the chain. After another stint in retail with Bill Fry’s Music Center, Fred was hired as western regional manager of Kustom Electronics. The relationships he built up over the years took him to TEAC, where he stayed for over 15 years. In 2002, Fred formed his own independent rep firm all the while continuing to play his guitar!