Oral History Information
Jim Mack has had a long and successful career in the music and sound industry, which all began while in high school playing guitar and taking a keen interest in the business side of music. Jim worked in music retail, music manufacturing and as a rep before being hired by Keith Barr at Alesis in 1994. The company had released the innovative ADAT just a few years earlier at the NAMM Show and Jim was there for the big success of that product and the launch of others. With a focus on sales and marketing, Jim’s career included important contributions to TASCAM, PreSonus and Ashley Audio, thanks to the team at JAM Industries. Along the way Jim made many friends, and a number of them encouraged the NAMM oral history team to capture his important and passionate story.