Lucien Wulsin’s grandfather was taught the piano business by D. W. Baldwin, the founder of the world-famous piano company. What he learned was passed down to his son, who, like his father, became president of the company. Lucien III carried on the family tradition and served as President of Baldwin Piano Company during the turbulent 1960s. The piano business needed to compete with the home organ products, which were on the rise. Lucien created company goals to seek new markets and under his leadership the company sold more pianos to public schools than any other company of the era. When Lucien was interviewed in June 2005, at the age of 89, he reflected on his life and career and ended the interview by giving me a hug to thank NAMM for the honor of being included in the Oral History program.
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