Are others using your ideas and affecting your profits? Are you looking for ways to maximize the value of your business? Whether you’re an artist, designer, manufacturer or person involve...
If you face an ongoing struggle with your music lesson program, it can be turned around with a few key strategies. At 2017 Summer NAMM, Melissa Loggins of Music Authority looked at how to...
At 2017 Summer NAMM, Mitch Gallagher, editorial director for independent retail giant Sweetwater, shared expert tips to create effective YouTube videos that help drive business. Gallagher...
At 2017 Summer NAMM, financial expert Alan Friedman of Friedman, Kannenberg & Co. presented an interactive session to test music retailers’ financial IQ. According to Friedman, music ...
At 2017 Summer NAMM, Ryan Sargent, social media manager for MakeMusic, and Billy Cuthrell, owner of Progressive Music Center, shared ideas for using Instagram to connect with customers. A...
With more than 7,000 brands at The NAMM Show, it’s easy to miss out on your next best-seller. "Best in Show" kicked off the last morning of NAMM to highlight the can't-miss products, serv...
At 2017 Summer NAMM, Inbound Audio Video CEO and MI industry marketing expert Peter Malick presented a roadmap to email marketing. He shared that email marketing can be one of the most be...
Bringing new people in the store and creating a steady traffic flow is every retailer’s challenge. Whitney Brown Grisaffi of Ted Brown Music is a third-generation music retailer who’s kee...
Music retailers are increasingly using video as part of their online marketing toolbox. Among them, Billy Cuthrell of Progressive Music Center started shooting video music lessons and dis...
At 2017 Summer NAMM, Dan Abel, director of marketing for Reverb.com, shared five tips to help you grow your video audience—and create content that keeps people coming back for more. Abel,...
Why do some companies consistently outperform everyone else—and stay at the forefront as the competition struggles to keep up? At The 2017 NAMM Show, marketing legend Guy Kawasaki reveale...
Music retailers all share the same goal: to grow their businesses and generate revenue. At 2017 Summer NAMM, Will Mason and Nicole Patton of Mason Music honed in on how website content ca...
