Disrupting Disruption: Future-Proofing the Music Industry
Anaheim Hilton, Pacific Ballroom (Level 2)
We live in a culture of change and disruption, where everything is Uber-ized. Many of us have already made massive shifts to our business models, and there are still more dramatic changes on the way. These will force us to rethink our commonly held beliefs about what works today and what the future will look like. If you want to stay ahead, join digital marketing visionary, best-selling author and bassist Mitch Joel for a forward-thinking NAMM U Breakfast Session, and bring an open mind. Joel, whom Marketing Magazine called “one of North America’s leading digital visionaries,” counts such companies as Google, Starbucks and Shopify among his clients. Find out from Joel how to become a leader in the digital world—and why disrupting disruption is your compass.