How to Land Brand Partnerships
Friday, January 26, 2018 — 3:00 pm to 3:59 pm PST
The endorsement relationship between the artist and a company has been changing. Brands are more selective in who they work with, and asking for free product is no longer going to cut it. It's time to think outside-of-the-box to get their attention and create win-win situations, such as Instagram takeovers and cross-collaborative live streaming videos. This panel will address how to pitch to brands successfully and the symbiotic role that these partnerships play in an artist's career.
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