How to Win in the Age of Disruption

We’re living in an age of disruption. Every week, it seems there’s a new strategy, technology or social media that’s a “must use” or game-changer for your music retail business or brand. But in this endless quest for the next big bright, shiny business object, it’s easy to forget that while everything has changed, nothing is different. Trust, connection, consistency and service will always trump the next app to hit the market. In this inspiring and paradigm-shifting Breakfast Session, The NAMM Show welcomes Scott Stratten, marketing rebel and sales, branding and relationship expert, who has transformed companies ranging from Microsoft to Pepsi with his radical insights on customer engagement. He’ll share strategies and stories from the eye of the disruption hurricane, drawing from not only his retail experience but also from what made him who he is today: a guy in the music business who got his start managing bands—and survived to tell the tale.