5 Proven Events to Increase Traffic and Sales
At 2015 Summer NAMM, Donovan Bankhead of Springfield Music hosted a motivating session on one of the best ways to drive traffic to your store: events. It featured a panel of retailers from the Independent Music Store Owners (iMSO) group: Gordon Wilcher of Owensboro Music Center, Don Tegeler of Tegeler Music Center, Allen McBroom of Backstage Music and Jim DeStafney of Blues Angel Music.
Each iMSO member discussed his most successful store event to inspire fellow music retailers to get creative and plan events at their stores.
Here are five signature events and proven strategies from the session. (Click on the title to read about each event.)