What’s Hot in Guitar: An Interview With the Experts

Friday, July 19, 2019 — 4:30 pm to 5:00 pm CDT

What’s Hot in Guitar: An Interview With Travis Atz, Cesar Gueikian and Brian Vance

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Presenters: Travis Atz, Brian Vance, Cesar Gueikian

Discover the hottest trends in the guitar, straight from the experts. In this dynamic conversation at 2019 Summer NAMM (presented by Guitar World magazine), journalist and marketer Laura B. Whitmore sat down with top builders and manufacturers to find out what big developments they see happening now, and in the near future. They discussed new gear, trending market segments, what’s happening with the guitar in today’s popular music and much more.

* PowerPoint slides not available for this session