NAMM Announces 2010 NAMM University Schedule

NAMM U Breakfast Sessions Logo
Carlsbad, CA

NAMM, the National Association of Music Merchants, today announced its NAMM University educational session schedule for the upcoming 2010 NAMM Show, which takes place January 14-17, 2010 at the Anaheim Convention Center.

Kicking the show off Thursday morning will be a special 5th anniversary edition of the popular NAMM University Breakfast Session “Breakfast of Champions” where NAMM president and CEO, Joe Lamond will welcome champions of business and special surprise guests for a series of up-close and personal discussions.

On Friday morning, NAMM University will present “The Post-Crisis Consumer,” delving into the changes in consumer behavior following the recent economic downturn. This session will be presented by John Gerzema, Chief Insights Officer at Young & Rubicam Group, a leading advertising/marketing agency.

Saturday, retail expert and author, George Whalin will offer suggestions to retailers about how to fine tune their businesses as part of the NAMM University Breakfast Session “Strategies for a Changing Retail World.” And Sunday, Downbeat/Music Inc. Publisher Frank Alkyer is back with a panel of experts to rate the “Best in Show” products that retailers must see and stock at this year’s NAMM.

In addition, NAMM University will present more than 50 sessions in the Idea Center on topics ranging from finance to sales to using emerging social media.  For a complete listing of the NAMM University sessions, please visit https://ww1.namm.org/thenammshow/2010/namm-u-grid

Also, NAMM University will bring even more learning opportunities through the all-new Hands-On Training or H.O.T. Zone on Level 2 of the Convention Center.  The H.O.T. Zone is designed to create custom solutions targeted especially to professionals in the recording, live sound, House of Worship, and stage and lighting industries. More than 15 industry partners, publishers, organizations and associations will offer a series of FREE special training seminars, face-to-face meetings, networking opportunities, and one-on-one mentoring to strengthen the knowledge base of industry colleagues.


Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028

VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674

The Lippin Group
namm@lippingroup.com
201.317.6618

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.