NAMM Announces Fourth Annual Wanna Play? Award Recipients
NAMM, the trade association of the international music products industry, presented Wanna Play? awards today to six companies that use music products in their television ads, helping to inspire people to make music.
The recipients of the 2009 Wanna Play? Awards are:
- California Milk Processor Board for its Battle for Milkquarious ad campaign
- Kaiser Permanente for its Kabuki/Thrive TV ad
- Blackberry for its Rock Band/Love What You Do TV ad
- Pantene for its Violin/Chrysalis TV ad
- General Electric for its Duet/Imagination at Work TV ad
- Herbal Essences Totally Twisted for its Rocker/Twisted TV ad
The Wanna Play? Awards are an extension of NAMM's Wanna Play? campaign, a public awareness initiative designed to inspire people of all ages to become active music makers, from taking lessons to purchasing their first instrument or software. NAMM recognizes major companies that have encouraged people to pursue—or perhaps revisit—their passion for playing an instrument through their promotion of products or initiatives.
The Battle for Milkquarious advertisement, for example, features a rock star character playing a tricked-out electric guitar while promoting the perks of drinking milk.
Pantene’s ad features a deaf girl who finds inspiration in life by learning how to play the violin.
“Promoting music making is easier when we get help from so many great companies outside of our industry who inspire people to play through their advertisements,” said Scott Robertson, director of marketing and communications at NAMM. “NAMM is happy to honor this year’s Wanna Play? Award recipients.”
Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028
VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674
The Lippin Group
namm@lippingroup.com
201.317.6618
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.