NAMM Foundation Invites Music Products Industry College Students to Its 'Generation Next' Program at the 2011 NAMM Show

The NAMM Foundation announced today that it is inviting college students with music business or music education majors to attend the “Generation Next” program at the 2011 NAMM Show.  This unique program offers professional development sessions and networking opportunities to help launch their careers in the music products industry.

The NAMM Show will take place Jan. 13-16 at the Anaheim Convention Center, and is the oldest and largest music products trade show in the world with more than 87,000 trade professionals attending each year. This is a rare opportunity for music product and music education industry college students to attend the NAMM Show, as it is a “trade-only” event. 

The NAMM Show exhibitors are the backdrop to a rich learning experience about the music products business and global trade. The NAMM Show features more than 1,500 manufacturers from around the world exhibiting unique music materials and products, including pro-audio equipment and new music-making applications and technologies.

Highlights of the program will include:

• An opening day (Thursday) presentation by Dr. Tim Lautzenheiser of Attitude Concepts, Inc. called “This is Not a Dress Rehearsal, This Is the Performance of Your Life” and Friday session with  Dr. Lautzenheiser exploring attendees’ personal leadership commitment and qualities.
• A simulcast of a live SupportMusic Coalition meeting featuring the opening plenary of the Arts School Network’s national conference. The meeting will recognize the work of organizations and individuals from around the world who support music education in schools.
• “Generation Next” Think Tank Sessions: Industry professionals will discuss life goals and career possibilities with students.
• A Saturday morning session with GRAMMY Award-winning artist Victor Wooten called “The Music Lesson” as well as a book signing of Wooten’s book “The Music Lesson: A Spiritual Search for Growth Through Music.”
• The second annual Sandy Feldstein Industry Roundtable hosted by The Crane Institute for Music Business, featuring music industry leaders and NAMM President and CEO Joe Lamond.
• Three informative industry sessions presented by Arts Schools Network and moderated by Mr. Haqq Islam, CEO/president of March 3rd Records. Sessions include “I Want to Win a Grammy,” “The Business of the Music Business,” and “What’s the Future of Music?”

“Our goal in bringing these young professionals to the NAMM Show is to provide them with educational tools, trade insight, and networking opportunities, as well as mentor the best and brightest students who may one day become the future leaders of our industry,” said NAMM President and CEO Joe Lamond.

College and post-graduate students studying music business or music education are encouraged to attend as a guest of the NAMM Foundation, and registration fees are waived for qualified university- and college-level students through Dec. 15, 2010. Attendees will be responsible for their travel expense to the NAMM Show and other related expenses.

To find out how to register for the “Generation Next” collegiate program at the 2011 NAMM Show, college students majoring in music business or music education can RSVP HERE.

About NAMM Foundation
The NAMM Foundation is a non-profit organization with the mission of advancing active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs from the international music products industry.  For more information about The NAMM Foundation, please visit www.nammfoundation.org.