NAMM joins the World Entertainment Technology Federation

NAMM, the National Association of Music Merchants, has recently joined the World-ETF, the World Entertainment Technology Federation. The organization joins fellow international industry associations, Entertainment Services and Technology Association (ESTA), Professional Lighting and Sound Association (PLASA), and The German Entertainment Technology Association (VPLT), who co-created the federation to debate and examine the role of entertainment technology around-the-world.

“The worlds of entertainment technology, musical instruments, and pro audio products are deeply connected, each depending on the other to play their part in creating magical live events for audiences around the world,” said Joe Lamond, NAMM President and CEO. “We are honored to join this respected group and hope to be able to contribute in some small way as we share information, training, and best practices with our ten-thousand member companies who provide products, equipment, expertise, and services for this rapidly growing ecosystem.”

PLASA’s Managing Director Peter Heath comments, “We are delighted that NAMM has become a part of the World-ETF. Their historical importance as an association and expertise in the industry will contribute greatly to the federation, enabling us to tackle more industry challenges and form a more cohesive and influential presence on behalf of our members.”

Erin Grabe, ESTA’s Executive Director adds, “NAMM is the perfect addition to the World-ETF. Their involvement strengthens our partnership and greatly adds to our global voice.”

The World-ETF aims to promote the interests of the entertainment technology industry in the global marketplace and encourage international cooperation. Together, the associations communicate mutual challenges and opportunities on behalf of their respective members, with NAMM offering a greater understanding of all industry sectors, with a focus on musical instruments, audio recording and live stage technology.

The World-ETF meets regularly at key industry trade shows such as PLASA Show in London, NAMM in California, and Prolight+Sound in Frankfurt, represented by key personnel and elected executives.

“There has never been a more urgent time to increase multilateral cooperation of the associations in our industry and NAMM will certainly strengthen the World-ETF, enabling us to better represent the interests of the companies and individuals who are our members,” affirms Randell Greenlee, Director of International Affairs at the German Entertainment Technology Association, VPLT.

To learn more about the World-ETF, please visit http://world-etf.org/