The PARTY Begins Here

Join Us for Creator Night: A new event featuring the world's leading content creators and social media influencers

Creator Night Logo

Introducing: Creator Night

On Friday, January 26th from 8–11pm, NAMM will host the first-ever official event for the content creators and influencers driving our industry, inviting more to the show and engaging them on a deeper level than ever before. The event is invite-only to maintain a curated experience.

Influencers evaluating guitar pedals

A Definitive Gathering

Join the launch of this exclusive NAMM event for influencers.

Let's get together and celebrate our industry with the biggest global gathering of YouTubers, TikTok influencers, and creators from other platforms making content focused on music, audio and recording, and related categories.

3,500+
Brands
120+
Countries and Territories
200+
Sessions
150+
Concerts
Happy guys in front of the NAMM building

Why The NAMM Show?

See the epicenter of the industry and product-launch event of the year.

Influencers come to the show to see what's new, get hands-on with product, and network with each other and brands. The show is a place for collaboration, new ideas and driving the industry forward.

Tim Exile, Endless LTD
“The NAMM Show is the place where the entire industry gathers, so it’s THE place to be. If you’re launching something new and want everyone around the world to hear about it, this is the place.”

Two Ways to Get Involved

To keep a curated experience for the influencers and content creators, this sponsorship opportunity is limited to a select few brands.