NAMM VIP

The MUSIC Begins Here

NAMM VIP Program (NVP)

Become an NVP!

Each NVP badge is valued at $295.

Retail member companies qualify for the NVP Program, receiving a set number of NVP buyer badge upgrades ($295 value). NVP badges provide exclusive access to:
  • Complimentary parking based on availability
  • Early entrance to NAMM U Breakfast Sessions*
  • Private lounge in the NAMM Member Center
  • Priority hotel booking
  • Dedicated will-call for express badge pickup
  • Express lines at dedicated plaza food trucks
  • Visa and translation support

When registering for Buyer badges for your company, simply select which individuals should receive the NVP benefits. Each qualifying company has a pre-determined allotment of NVP badge upgrades. Please note: NVP badge upgrades are not in addition to your regular badge allotment.


*Priority Access to NAMM U Breakfast Sessions

Arrive at the Anaheim Hilton, Level 2 Pacific Ballroom between 7:45 – 8 a.m. each show day for early entry. Please note that this is a new location.

We look forward to seeing you at The NAMM Show!