Derek Ash recalls that every family gathering always included talk of the music store. After all, Derek's great-grandfather was the founder of the family's business, Sam Ash Music. Thanksgiving was only complete with turkey, pumpkin pie, and talk of the upcoming holiday sales! Derek's first NAMM Oral History interview took place in 2017 when he was heavily involved with the pro audio, pro lighting, and DJ parts of the business. Using digital marketing, Derek has blended his own passion with the gear along with his interest in social media to monitor the trends and the needs of his customers both in their brick and mortar stores as well as on the Internet.