NAMM Events

Proceeds from NAMM Shows power our Circle of Benefits business model, driving the industry forward and providing a stable platform for NAMM members, manufacturers, retailers, media and end-users to connect.

Virtual Extensions

New this year, brands participating in The NAMM Show will be able to extend their reach through a single, unifying platform available via mobile or desktop app. All exhibitors will receive a Basic Brand Page for both NAMM Show+ and Believe in Music, helping you tell your brand story online to more influencers. A variety of simple upgrade options and sponsorships help brands extend their reach even further.

All brand page upgrades for NAMM Show+ include the same page for Believe in Music.

Believe In Music

Believe In Music

On Thursday, January 20 2022, a convergence of industry leaders, buyers, sellers, music educators, artists, media and music-makers will unite online to connect with brands and see the return of Believe in Music TV, featuring hours of livestreamed content, and engage in education, training, music, roundtables and discussions.

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The NAMM Show at the Anaheim Convention Center in Anaheim, CA

The NAMM Show


Introducing NAMM Show+, a virtual extension to The NAMM Show, offering more from our annual gathering. Now all attendees will have a more productive onsite experience and more professionals, prosumers and music makers will be able to experience aspects of your brand, delivering more leads and connections.

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NAMM Russia

NAMM Musikmesse Russia and Prolight+- Sound NAMM Russia build the Russian and CIS market with two simultaneous trade shows. Likewise, NAMM empowers various partners and trade associations worldwide, growing the international relevance of The NAMM Show.

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