Boutique Guitar Showcase

The 2027 NAMM Show

The GUITAR Shreds Here

Boutique Guitar Showcase at The NAMM Show

Put your craftsmanship in front of the world’s guitar community.

EXCLUSIVE OFFER

Boutique Guitar Showcase packages are limited. Secure yours before this offer closes!

The 2027 NAMM Show Boutique Guitar Showcase offers world-class instrument makers a curated, invite-only environment to showcase their unique creations. Connect with buyers, influencers, musicians, media, and industry professionals from around the world while putting your craftsmanship alongside an exclusive collection of boutique brands. Expand your reach, build international connections, and gain valuable exposure in a showcase designed to celebrate the artistry of guitar making. Bring your best instruments and let your craftsmanship do the talking!

60,000+
show attendees
150K+
unique visits to the interactive floor map
70M+
views of content captured at the show
$9.8B
in buying power
Boutique Guitar Showcase
Boutique Guitar Showcase
Boutique Guitar Showcase
Boutique Guitar Showcase

“It feels incredible to have my guitars displayed at the Boutique Guitar Showcase. It’s the perfect place for me, being a small builder, to show what I do. My whole business operates on word of mouth, and being here at The NAMM Show helps generate a buzz.”

Jerome Little, Torzal Guitars

 

What’s Included

5' x 6'

$3,280

30 sq ft

$109.33 per sq ft

Includes:

  • 16 badges
  • Basic Brand Page on NAMM Show App
  • 5' x 6' (30 sq. ft.) booth space
  • Carpet (black)
  • 2' x 6' counter high table
  • Electric drop (5-Amp)
  • Material handling (300 lbs.)
  • Booth ID sign (9" x 44")

5' x 8'

$3,830

40 sq ft

$95.75 per sq ft

Includes:

  • 16 badges
  • Basic Brand Page on NAMM Show App
  • 5' x 8' (40 sq. ft.) booth space
  • Carpet (black)
  • 8' tall back / 3' tall side black drape
  • Electrical drop (5-Amp)
  • Material handling (400 lbs.)
  • Booth ID sign (9" x 44")
NAMM WEEK

January 26–30, 2027

Anaheim Convention Center • Southern California     
Exhibits January 28–30

Contact your NAMM
Account Executive today!

tradeshowsales@namm.org 
or 760.438.8001