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The MUSIC Begins Here

The Piano Showcase at The NAMM Show

Piano Showcase Logo

Where the legacy of the piano meets its future.

EXCLUSIVE OFFER

Piano Showcase packages are limited. Secure yours before this offer closes!

The story of The NAMM Show began with the piano. Founded in 1901 by a group of piano dealers, NAMM’s earliest gatherings brought the industry together around the instrument that helped start it all. More than 125 years later, the 2027 NAMM Show Piano Showcase carries that legacy forward, bringing world-renowned piano brands together in an upscale, gallery-like environment designed for discovery, demonstrations, meetings, and meaningful connections with buyers and industry professionals from around the world. Celebrate where NAMM began while showcasing where the piano is going next.

 

60,000+
show attendees
150K+
unique visits to the interactive floor map
70M+
views of content captured at the show
$9.8B
in buying power

 

Benefits of Participating in the Piano Showcase

Position your instruments within a centralized, buyer-focused location, complete with a curtained-off and soundproofed setup

Access the exhibit space’s lounge area to meet customers and hold meetings

Conduct hands-on product demonstrations to an international audience of buyers, influencers, media and prosumers

Receive media promotions through NAMM’s ongoing marketing and promotional campaigns

 

Piano Showcase Highlights

 

Connect with the Global Piano Market

Showcase your brand in an exclusive environment for pianos, conducive to business discussions, demo opportunities and personal connection with your community.

Piano Showcase at The NAMM Show
Piano Showcase at The NAMM Show
Piano Showcase at The NAMM Show
Piano Showcase at The NAMM Show

What’s Included

  • Black drape (8' H back and 3' H side)
  • Booth ID sign
  • Complimentary material handling (1,000 lbs. per 100 sq. ft. of purchases space)
  • 14 badges for each 100 sq. ft.
  • Basic Listing on The NAMM Show app

“NAMM is the one outside exposure that we do each year. The key benefit is that we see dealers that we normally don’t get to see. I’d rather be in [the Piano Showcase] than in the main hall. Dealers come here because they know this is the piano area, and it’s nice to have a dedicated space.”

Gary Galanti, North American Music, Inc.

NAMM WEEK

January 26–30, 2027

Anaheim Convention Center • Southern California     
Exhibits January 28–30

Contact your NAMM
Account Executive today!

tradeshowsales@namm.org 
or 760.438.8001