Crystal Morris


Oral History Information

Interview Date
Job Title
Founder & CEO
Company Name
Gator Cases

Crystal Morris started in the music industry as a child working with her dad at his booth at the NAMM show. In 2000, Gator Cases was launched at a NAMM Show when they saw a need for cases utilizing different materials. Gator recently expanded into manufacturing stands and the team has continued to make the sure the quality and brand awareness are the focus of the company. . Along with DeDe Heid and Robin Walenta, Crystal founded Women of NAMM (WoN), which promotes women's representation in music products, pro audio, and entertainment technology. It supports female leadership with the mission to connect, support, and grow women in the industry.