Larry "Link" Linkin began his career in the industry as a salesman for the G. LeBlanc Corporation and wound up the C.E.O. of NAMM, retiring the year that the organization marked its 100th anniversary. Link not only helped grow NAMM into an international association with ever-growing trade shows, but increased the global music market with summits, educational programs, and NAMM University. In 2000, another dream was realized when the Museum of Making Music was opened to the public.
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