Ask a customer what brought them in for a piece of gear, and chances are that among the reasons they give will be, “My favorite artist uses it,” or “I saw it on YouTube.” There’s no doubt...
Everyone seems to be getting an angle on the NFT phenomenon, figuring out how it fits into their creative output. Beyond the creative and marketing issues, what are the legal issues that ...
Instagram expert Jenn Herman did a deep dive into the five strategies that matter most for Instagram marketing at The 2022 NAMM Show. She reviewed how to utilize common tactics like Reels...
Video has become a critical success factor in marketing. In this session from The 2022 NAMM Show, Tracy Hoeft of Amplify 11 reveals what’s working in video marketing right now. Get a spec...
Looking for the latest strategies to drum up sales with Facebook and Instagram ads? In this session from The 2022 NAMM Show, Ayana Webb, owner of The Musical Webb, discussed the most effe...
In this NAMM U Online video session, author and columnist Bob Popyk explores how to turn online piano shoppers into buyers. He’s joined by website specialist Tom Folenta and Tim Paul of P...
In this post-COVID age of disruption, leaders face more challenges than ever before. And in this NAMM U Breakfast Session, branding and relationship expert Scott Stratten returned to The ...
In this post-COVID age of disruption, leaders face more challenges than ever before. And in this NAMM U Breakfast Session, branding and relationship expert Scott Stratten returned to The ...
The 2022 NAMM Show got off to a rousing start with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. At the session, Lamond sat down with a group of thought leaders —...
The 2022 NAMM Show kicked off with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. During the session, Lamond sat down with Alexander Pietschmann, CEO of Germany-ba...
At “Breakfast of Champions” during The 2022 NAMM Show, Joe Lamond, president and CEO of NAMM, looked at the role of the community music business with two independent retailers: Kimberly D...
Ray Williams’ business, XCHANGE, offers a way to sell product that’s immune to supply-chain disruptions and inventory shortages. The platform lets retailers market and sell music software...
