Breakfast of Champions, The 2022 NAMM Show: Joe Lamond, Intro


The 2022 NAMM Show got off to a rousing start with “Breakfast of Champions,” hosted by NAMM President and CEO Joe Lamond. At the session, Lamond sat down with a group of thought leaders — both human and non-human — to explore the industry’s crossroads of transformation and tradition, and what this convergence looks like in a post-pandemic world. Lamond kicked off the session looking at what changed and what didn’t in the last two years.

Check out the segments:

Alexander Pietschmann, Adam Hall
Kimberly Deverell, San Diego Music Studio, and Lana Negrete, Santa Monica Music Center
Ray Williams, Xchange and Music Marketing
Sophia and Desdemona, Hanson Robotics
Kenny Loggins, Singer-Songwriter