Presented By Greg Billings
Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer to a decision.  In this session, Greg Billings will show you how to make your presentations dynamic, relevant and effective.  Topics include Getting Permission to Make a Presentation, Refini
Presented By Kevin Cranley
Customers will buy when they feel a sense of trust and connection. In order to establish trust with your customer, you begin by building rapport. This starts with the first interaction between your customers and your staff.
Presented By George Hines
George Hines, George's Music, Inc., leads a six-part series at the 2009 NAMM Show, entitled Participative Selling for Music Retailers - exploring key components of the sales process and providing a comprehensive overview of the skills needed for effective selling in a retail music store.
Bill Mendello is Chairman and CEO of Fender Musical Instruments Corporation. With his depth of experience and unique ability to understand and solve complex issues associated with engineering, manufacturing and finance. Bill has proven to be a universally respected and admired leader of the iconic Fender family.
Henry Juszkeiwicz, CEO of Gibson Guitars, appears as a guest at NAMM U's Breakfast of Champions session, interviewed by NAMM CEO & President Joe Lamond.
Marty Albertson became Chairman and Chief Executive Officer of Guitar Center, Inc., in 2004.  He joined Guitar Center as a salesperson in 1979 and has held various positions of increasing responsibility with Guitar Center since.  Marty served first as Advertising Director and in 1984 became National Sales Manager.  In 1985, Mr.

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