Chuck Surack, president and founder of Sweetwater Sound, has raised the bar of customer service and marketing in music products retail. During the economic downturn, he famously told his employees that he refused to participate in the recession, and he hasn’t had a down year yet. Joe Lamond, NAMM president and CEO, invites Chuck to discuss how he built Sweetwater into the largest independent retailer in the industry.
Larry Thomas has run two of the largest companies in the music products industry, yet he’s managed to stay relatively under the radar. He’s the former head of Guitar Center, where he helped build the company into the national retail chain it is today. Now, he’s the CEO of Fender Musical Instruments.
Joe Lamond, NAMM president and CEO, welcomes Takura "Tak" Nakata, president of Yamaha Corporation of America, which celebrates its 125th anniversary in 2013. Joe explores with Tak what makes him a leader, as well as how Yamaha exhibits strong leadership in product quality, service and partnering with its dealers and customers.
Presented By Brian Solis
Social media. Smartphones. Tablets. Internet access everywhere, all the time. There's a point when technology shifts from being a trend to becoming a disruption in daily business. Yet another point comes when consumer behavior starts to shift, and we're presented with an important decision: Either we embrace this change or we don't. Digital marketing guru Brian Solis explains how. Watch the video.
Presented By Barry Moltz
Business growth requires different actions as the market changes. Small-business guru Barry Moltz identifies ways that businesses get stuck, causing their growth to stagnate. By making changes to these ineffective patterns, your business can start to flourish again. Watch Moltz's session, and learn how to boost revenue and avoid the traps that keep businesses struggling for years. Watch the video.
Industry veteran Chip Averwater, chairman of Amro Music Stores and author of Retail Truths: The Unconventional Wisdom of Retailing, shares his street-smart retailing insights and business savvy from years of experience in the retail trenches. Joe Lamond, NAMM president and CEO, and Chip dig deeper into the surprising truths of music retailing today–and provide ideas that will strengthen your business no matter what changes take place in the industry.
Presented By Joe Calloway
Based on Joe Calloway's best-selling book of the same name, Becoming a Category of One is an exciting session about what creates market leaders in today's hyper-competitive marketplace. What can music products retailers learn from great companies in other industries to help them meet today’s challenges?
Presented By Donovan Bankhead, Lisa Kirkwood
Watch Music Inc. publisher Frank Alkyer and his panel of well-respected retailers and buyers who combed the show floor in search of the best products, ideas and trends─each selecting their top picks in four categories: Best Add-On or Accessory, Gotta Stock It, Companies to Watch and Best in Show. It's the best 60-minute snapshot of the must-haves and must-sees before leaving Nashville!
Real Time Marketing and PR: How to Instantly Engage Your Market, Connect With Customers, & Create Products That Grow Your Business
Attendees at the 2012 NAMM Show started each day with the NAMM U Breakfast Sessions. These sessions are full of tips and ideas that you can start using today. The Friday morning session, Real Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, & Create Products that Grow Your Business, featured David Meerman Scott, marketing strategist and bestselling author of "The New Rules of Marketing and PR" and "Marketing Lessons from the Grateful Dead." If you missed his session full of powerful ideas, you can view it in its entirety online now.
Themed “Make It Count,” the 2012 NAMM show kicked off on day one with its traditional Breakfast of Champions session, welcoming droves of attendees from all over the world to gain valuable insight about the music products industry and the innovation that is being used by successful businesses.