Daniel Haver, CEO of Native Instruments, oversaw his company’s rise from startup to music software pioneer. Since then, Native Instruments has entered the hardware market, undergone a major growth spurt and even influenced musical styles, including dubstep. During Breakfast of Champions at the 2014 NAMM Show, NAMM President and CEO Joe Lamond looks at these breakthroughs with Haver, who comes from the advertising industry.
Highlights from the video:
On entering the music software market: “This whole digitalization of the whole advertisement-creation process, I was part of this,” H