Presented By Alan Friedman, Danny Rocks
This record-setting Breakfast Session left attendees inspired and motivated to breathe new life into their businesses as hosts Alan Friedman and Danny Rocks served up "25 Ideas for Improving Your Business--NOW!" These great ideas aren't just theories; instead, they're practical, dealer-tested tips shared by some of NAMM's most successful retail members.
Presented By Kevin Cranley
It's easy to make assumptions about customers.  Sometimes we fail to address the real reason why a customer visits our store.  Establishing the customer’s purpose is an integral step in the “Participative Sales Process.”  Likewise, qualifying the customer’s needs is one of the most valuable skills for a salesperson to understand and practice.  When you are able to properly qualify your customer
Presented By George Hines
During this NAMM U session, master retailer George Hines of George’s Music shared his sales-warrior know-how by discussing opportunities that arise after the selling process. Hines called this the “sell after the sale” and stated, “It’s really about the long-term customer, not just a short-term event.” Discover his best practices—and what they could mean to your business.
Presented By Greg Billings
What happens when your customer says “No”?  Do you take this as a personal rejection?  It is not.
Presented By Greg Billings
Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer to a decision.  In this session, Greg Billings will show you how to make your presentations dynamic, relevant and effective.  Topics include Getting Permission to Make a Presentation, Refini
Presented By Kevin Cranley
Customers will buy when they feel a sense of trust and connection. In order to establish trust with your customer, you begin by building rapport. This starts with the first interaction between your customers and your staff.
Presented By George Hines
George Hines, George's Music, Inc., leads a six-part series at the 2009 NAMM Show, entitled Participative Selling for Music Retailers - exploring key components of the sales process and providing a comprehensive overview of the skills needed for effective selling in a retail music store.
Bill Mendello is Chairman and CEO of Fender Musical Instruments Corporation. With his depth of experience and unique ability to understand and solve complex issues associated with engineering, manufacturing and finance. Bill has proven to be a universally respected and admired leader of the iconic Fender family.
Henry Juszkeiwicz, CEO of Gibson Guitars, appears as a guest at NAMM U's Breakfast of Champions session, interviewed by NAMM CEO & President Joe Lamond.
Marty Albertson became Chairman and Chief Executive Officer of Guitar Center, Inc., in 2004.  He joined Guitar Center as a salesperson in 1979 and has held various positions of increasing responsibility with Guitar Center since.  Marty served first as Advertising Director and in 1984 became National Sales Manager.  In 1985, Mr.

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