Presented By CJ Averwater, Cris Behrens, Ryan West
Key sales and marketing strategies from "40 Tips for Music Professionals 40 and Under"—a NAMM U session presented at The NAMM Show 2013. The session was hosted by Cris Behrens (pictured), CJ Averwater and Ryan West of NAMM YP (Young Professionals). Use this as a checklist, and share it with your employees.
Presented By Lauren Haas Amanfoh
After watching her guitar pack sales drop, Lauren Haas Amanfoh of Royalton Music Center decided to change her sales strategy during the holidays. She devised a three-step approach to bump customers up to a higher price point. The result? A 300-percent rise in acoustic guitar sales and a doubling of her electric guitar sales volume. Find out how she did it.
Presented By Barry Moltz
Business growth requires different actions as the market changes. Small-business guru Barry Moltz identifies ways that businesses get stuck, causing their growth to stagnate. By making changes to these ineffective patterns, your business can start to flourish again. Watch Moltz's session, and learn how to boost revenue and avoid the traps that keep businesses struggling for years. Watch the video.
Presented By Bob Popyk
Bob Popyk shows how to take just a few minutes each day to train your sales staff on prospecting, closing, handling incoming calls, greeting the customer, handling complaints, dealing with the Internet shopper, creating add-on sales, developing customer rapport and preventing anyone from walking away without buying. Sound difficult? It’s not.
Presented By George Hines
George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course.  Website: http://www.georgesmusic.com/  The course is structured to allow you to start and stop as needed, and to easily get back to the area of interest.
Presented By Kevin Cranley
It's easy to make assumptions about customers.  Sometimes we fail to address the real reason why a customer visits our store.  Establishing the customer’s purpose is an integral step in the “Participative Sales Process.”  Likewise, qualifying the customer’s needs is one of the most valuable skills for a salesperson to understand and practice.  When you are able to properly qualify your customer
Presented By George Hines
During this NAMM U session, master retailer George Hines of George’s Music shared his sales-warrior know-how by discussing opportunities that arise after the selling process. Hines called this the “sell after the sale” and stated, “It’s really about the long-term customer, not just a short-term event.” Discover his best practices—and what they could mean to your business.
Presented By Greg Billings
What happens when your customer says “No”?  Do you take this as a personal rejection?  It is not.
Presented By Greg Billings
Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer to a decision.  In this session, Greg Billings will show you how to make your presentations dynamic, relevant and effective.  Topics include Getting Permission to Make a Presentation, Refini
Presented By Kevin Cranley
Customers will buy when they feel a sense of trust and connection. In order to establish trust with your customer, you begin by building rapport. This starts with the first interaction between your customers and your staff.

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