Career & Business

Innovation and passion have always been at the core of the music products industry. NAMM Members like Sound Devices of Wisconsin have taken these values to new heights. Amid the global pandemic that is COVID-19, Sound Devices has shifted a large portion of their manufacturing efforts to assist and protect those who are on the front lines of exposure with the virus.
The NAMM Show is the place for instrument manufacturers to make their grand debut or to premier new products.
NAMM Shows have a reputation for being the spot to debut products and to highlight emerging companies. Square Amps, a new company from of Austin, Texas, used the Summer NAMM Show to debut a new line of amplifiers.
Leanne Chu, Project Manager at Gator Cases was one of three recipients of the Smart Women in Music (SWIM) Fund grant - a program that assists women in the music products industry in attending NAMM Shows with the hopes of expanding the influence of women in the music products industry.
NAMM Shows have a reputation for being the spot in music products to debut new, groundbreaking equipment and the 2019 Summer NAMM Show in Nashville was no exception. 
When Donovan Bankhead, President of Springfield Music, Inc., owner of Music Retail Consulting, and a favorite NAMM U Idea Center Presenter isn’t busy running his company, he can be found “talking shop” in his new podcast, The Music Retail Podcast (MRP).
NAMM Member and prestigious luthier, Manuel Rodriguez of Rodriguez Guitars has embarked on a remarkable journey: to craft directly from fallen trees found across of the islands of Fiji. Combining Rodriguez’s traditional knowledge with the most modern technology is at the heart of the Rodriguez Guitars philosophy and is the driving force in this endeavor.  
Managing a forest in Maine from the desert inland of Fontana, California is all in a day’s work for NAMM Member, Stephen Ondich of Commercial Forest Products.
In 1976, after running a successful accordion studio in New York, Mel Schiff and his wife, Sally, decided to open All County Music in the Ft. Lauderdale, Florida suburb of Tamarac. Having taken a brief hiatus from the music industry to relocate to Florida, the Schiff’s found that they missed the industry and were eager to return to it in their new community.
The SWIM Fund was established in 2018 after a small group of female industry leaders gathered at a National Association of School Music Dealers (NASMD) convention and discussed “igniting the ambition of women in the music products industry so that we can connect, support and grow as professionals and leaders.”
“Growing up in a small town in Oklahoma, summers always started with lemons. My lemonade stand wasn’t elaborate. I simply sold cold lemonade, earning enough money each year to buy fireworks to enjoy with my cousins at our family farm.”
Our members tell us that getting one good idea can pay for your entire trip to The NAMM Show. But in reality, I believe most attendees walk away from NAMM U sessions with dozens of great ideas. The only challenge is finding time to put those ideas to use when you leave Anaheim and return to your business.

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