Antonio Ferranti

Antonio Ferranti is President of Proel North America, the U.S. and Canadian distributor for Italian-made musical instruments, pro audio systems, and stage lighting. With more than 25 years of experience in the music products industry, he has led initiatives across retail, wholesale distribution, music publishing, and the mass-market sector, including brand licensing and international brand development. Ferranti also serves on several industry boards and is the founder of The 99 Agency, a Los Angeles–based consultancy supporting emerging creative and music-sector brands. He holds bachelor’s degrees in business and music from Elmira College and the Crane School of Music at SUNY Potsdam, and MBA coursework from the California State University. Proel North America has been a NAMM member since 2003.