Breakfast of Champions, Sammy Ash (NAMM Show 2011)

Sammy Ash shares stories about growing up in the family business, Sam Ash Music Stores, and working his way from the bottom up through the ranks to become COO. Sammy is proud of the Ash Family legacy—his grandparents opened the first Sam Ash Music in Brooklyn, N.Y., in 1924—and talks about his commitment and passion for the business, his employees and the industry.