Antonio Ferranti


Oral History Information

Interview Date
Job Title
Vice President of Sales
Company Name
Alfred Music

Antonio Ferranti is the Vice President of Sales for Alfred Music in Van Nuys, California and a wonderful example of the passion and dedication for music that has such a positive effect on our industry. In the early part of his career he worked in music retail, a music publisher and a music distributor, which have served him well in his current role with Alfred.  These experiences have helped shape his approach to customer service as he knows full well what it is like behind the counter of a music store.  Approaching Alfred’s customers with this understanding has not only helped sales but has created a relationship that includes discussions and vital feedback on products that only go to improve the company.